We recently completed a recruitment video for Vanderbilt that I’m especially proud of. For starters, it has some cool elements, like a hospital rooftop scene with the helicopter trauma unit. We shot the video entirely on the Canon 5D Mark II using the Glidetrack portable dolly and a Steadicam. Most of those “high production” shots are in the beginning and the middle of the video. But for me, the most compelling footage was shot off-the-shoulder (by myself, thank you) during a ceremony at the school called “Match Day.”
I attended the gathering on a whim, really, not knowing exactly how it would fit into the overall piece. I figured, at the very least, it would be good practice for me since I’d never shot on the 5D myself. Plus, I wondered how the camera would do with documentary-style shooting since the depth-of-field is so terrifyingly shallow.
Match Day is more exciting than it sounds. Every year, at medical schools across the country, graduating students find out — at the same appointed hour — where they will be doing their residencies. No one knows for sure until that moment if the school they picked, in return, chose them. Every school does it differently, but at Vanderbilt it is positively theatrical: students are called forward one by one, handed a slip of paper, and placed before a microphone to announce their match to an assembled audience of peers, family, and faculty.
By the time I left I knew I had something special, but I still had no idea how it would fit into the video. Thing was, I just felt the moments I captured spoke so much more forcefully — and convincingly — than any prepared sound bite. I’m certain the final edit surprised our client because the entire back-end had almost no talking heads; it was just the ceremony as it unfolded. But I have to say, as I watch the piece for the 500th time, it makes even me want to apply to med school.






